Three years since its launch, Casper has managed to not only disrupt the mattress business, but also advertising, thanks to its clever mix of tech, design, content and ingenuous digital hacks to make sleep worth talking about.
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What you need to know in advertising today
Everything you need to know in advertising today.
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The $300 million company has been hard at work trying to convince consumers that sleep is a pursuit as worthy as exercise or eating. And that means a diversified yet integrated marketing strategy, focusing on everything from traditional out-of-home advertising to digital and social media efforts.
To read more about how Casper is shaking up the advertising industry, click here.
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